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Lucido Fine Jewelry


For nearly 35 years, Lucido Fine Jewelry has delivered on its commitment to superb craftsmanship, proven expertise, and unparalleled customer service. Those traits align seamlessly with the qualities that exemplify the Rolex legacy. We are proud to partner with this iconic brand to bring our clients the world’s finest timepieces.

Lucido Fine Jewelry History


After years spent honing their craft, brothers Vince and Joe Lucido launch Lucido Fine Jewelry with their father, Joseph Sr., in a small storefront in Detroit, Michigan. Over the next two decades, the Lucido name becomes synonymous with product excellence and extraordinary customer service.


With a thriving business that has outgrown its original location, the Lucido family designs and builds their flagship store in Sterling Heights, Michigan. This standalone showroom paves the way to add the prestigious Rolex brand to the Lucido suite of offerings.

Lucido Fine Jewelry Sterling Heights
Rolex Crown


Lucido Fine Jewelry has the honor of becoming an Official Rolex Jeweler.


Expanding into Michigan’s most affluent county, Lucido Fine Jewelry opens a showroom in downtown Rochester with the help of business partner, Matthew Wenner, who manages the new location.

Lucido Fine Jewelry Rochester - Rolex Showroom
Lucido Fine Jewelry Birmingham Facade


As the business continues to flourish, the Lucidos open a new showroom—and their third Rolex display—in the elite community of Birmingham, Michigan. Frances Lucido officially joins the family business, stepping into the role of Managing Partner for the Birmingham location.


The downtown Rochester and Sterling Heights showrooms are renovated to create elegant new spaces in which to feature the Rolex brand. Lucido Fine Jewelry becomes one of only two Official Rolex Jewelers in Michigan to offer an Official Rolex Service Center.

Lucido Fine Jewelry Sterling Heights Rolex
Lucido Fine Jewelry Birmingham Rolex


Exciting changes are coming to the downtown Birmingham showroom!


The Lucido family is honored to help customers select and maintain the world’s most prestigious timepieces. We believe in exceptional service, unwavering ethics, and excellence in all that we do. When you purchase a Rolex from Lucido Fine Jewelry, you begin a lifelong relationship with a family business that truly puts your satisfaction first.