Rolex has been the #1 name in designer jewelry since 1905, embodying the ultimate expression of the legendary Swiss watchmaking craft. As an Official Rolex Jeweler, our highly-trained Rolex experts will help connect you with a guaranteed Rolex timepiece you’ll love for a lifetime. We are proud to be a part of the Rolex legacy!
We invite you to visit our newly-designed luxury experience at our Birmingham location!
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35 Years Of Exquisite Service & Expertise
Over the past three decades, we have stayed dedicated to providing you with authentic experiences while helping you find the perfect luxury watches and fine jewelry you and your loved ones will treasure.
Cherish All Of
Life’s Moments
Whether you’re shopping for an engagement ring, birthday or anniversary gift, or a just-because treat for yourself or a loved one—we can help you make life’s moments, big and small, unforgettable.
Receive The
Family Treatment
At Lucido Fine Jewelry, you’re not just another customer—you’re part of our family. We have created endless memories, celebrated countless milestones, and built lasting relationships with incredible customers like you.
Browse Online Or Visit A Lucido Showroom Near You
2023 LUCIDO MAGAZINE
The seventh edition of our annual magazine celebrates 35 years of the Lucido Fine Jewelry family sharing the most special moments of our clients’ lives. We also celebrate the aesthetic beauty and technological advancements of the watch, with a special feature on Rolex as well as highlights on your favorite timepiece brands. Join us in readership once again as we explore the latest trends in jewelry and timepieces.
OUR ENDURING COMMITMENT TO
EXCELLENCE
Lucido Fine Jewelry is established on a reputation of quality, service, and commitment. We are proud to be ingrained in the Metro Detroit community, providing unmatched expertise and serving our customers with the utmost respect. It’s these principles and hard work that have enabled us to add to our flagship store in Sterling Heights with an Authorized Rolex Service Center and showrooms in Downtown Rochester and Birmingham. We look forward to extending a warm welcome to you and your family for generations to come!
