Rolex Green Background

Lucido Fine Jewelry


Lucido Fine Jewelry is honored to be among the elite group of Official Rolex Jewelers—the only retailers in the world allowed to sell, maintain, and guarantee the authenticity of a Rolex timepiece. This designation reflects our team’s deep technical expertise and extraordinary product knowledge. We delight in connecting clients with the best service and most exquisite products the world has to offer.

Lucido Fine Jewelry Rolex Experience


The world’s finest timepiece deserves a world-class buying experience. That’s why, from the moment you enter a Lucido showroom, we are at your service. Our goal is to guide you in selecting a Rolex timepiece that will bring joy for decades to come. We know it’s a uniquely personal decision. We take the time to answer your most detailed questions, walk through each model’s features and options, and equip you with the information needed to choose your Rolex with confidence. By cultivating client connections—rather than merely conducting transactions—we elevate the experience of each Rolex buyer and build loyal customers for life.


As an Official Rolex Jeweler, Lucido Fine Jewelry has earned exclusive rights to sell and service the world’s best timepieces. Our staff at each location have received extensive education and participate in annual training courses to maintain this recognition. In addition to our sales teams’ years of expertise, we are proud to be one of only two Official Rolex Jewelers in Michigan to offer an Official Rolex Service Center. Our on-site watchmaker has had extensive professional training from Rolex, is kept fully up to date on the technical specifications of new Rolex products, and upholds the exacting standards of the Rolex brand.

Servicing Your Rolex at Lucido Fine Jewelry
Assessment of the Rolex Watch


We know from our own family’s experience that a Rolex watch is a timeless investment that is often passed from one generation to the next. We take a similar long-term approach to customer relationships. We are here to serve you throughout the life of your Rolex timepiece—from answering technical questions before the sale, to on-site maintenance and repair for decades to come. Each of our showroom locations is fully committed to meeting your unique needs as a Rolex owner, before, during, and long after your initial purchase. It’s one more example of the Lucido family’s steadfast commitment to truly exceptional customer service.


It is our distinct privilege as fine jewelers to serve discerning Rolex clients, and we demand nothing short of excellence from our teams in every interaction, every day. Our goal is to provide the expertise and exceptional service that makes your entire Rolex journey a delight—from first inquiry, to consideration, to purchase and lifelong service.