Lucido Fine Jewelry

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The Beginning: Brothers Vincent and Joseph Lucido began working in the Jewelry Industry in 1980, learning the jewelry trade from Detroit’s most successful retailers.  Developing a reputation for hard work and commitment, the brothers began selling, creating, and repairing jewelry for one of the city’s oldest and most trusted family jewelers. The original store was founded in 1928 in the heart of Detroit by Dilorenzo DeMas, and Sam Ripepi, and was known as DeMas Jewelers. A time arrived when the owners were ready to retire and decided to sell the business to the Lucido family, who shared parallel traditions in business and family values.  In 1987, Vincent, Joseph, Jr., along with their father, Joseph, Sr., acquired the historic family business and for the first time ever, became known as Lucido Fine Jewelry. From the beginning, and continuing today, Vincent and Joseph as brothers, partners, and owners, participate in the daily operation of their stores. 

With dedication and good fortune, they outgrew their original location, which was located in a small shopping center.  Even after remodeling and acquiring additional retail space, their clientele and reputation grew as Metro Detroit’s premier family jeweler.  This created a much greater opportunity for the Lucido’s investment in the future.

A New Beginning: By 2000, the Lucido family custom designed and built their freestanding flagship store in Sterling Heights, Michigan. A famed local architect, who specialized in high-end jewelry boutiques, designed the store. This decision launched Lucido Fine Jewelry to a new level of sophistication, customer service, and paved the way for brand names such as Rolex, Breitling, Tag Heuer, David Yurman, Hearts on Fire, Tacori, and Ritani.

Success Begets Success: In 2006, Lucido Fine Jewelry opened their doors in the affluent area of Downtown Rochester, Michigan. The location was strategically selected in partnership with Rolex in Rochester’s premier shopping district.  The downtown area features seven square blocks of restaurants and retail/boutiques. Rochester was already home to numerous jewelry stores, however, Lucido Fine Jewelry was able to expand their reputation of quality, service, and commitment to the community’s clientele by consistently demonstrating their business principles.

The latest addition: The Lucido heritage continues to grow, and when the opportunity to open a new store in downtown Birmingham presented itself, Vincent invited his sister, Frances, to join the family business.  The “Crown Jewel” of Lucido Fine Jewelry opened in November, 2015 in Birmingham, Michigan. The Downtown community was chosen because it is among the most affluent suburbs in the Detroit metropolitan area.  It also was, predicated by our unyielding alliance with Rolex. The Lucido brand and method of business was perfectly suited for this high-end, boutique style shopping area.